OPERATION REDBLOCK GETS GREEN LIGHT BY CSX

Spectrum Films recently completed production and post production on a new project for CSX that represents a bold new direction for their video projects. Featuring dramatic, narrative scenes interwoven with critical information and clean, high-end graphics, "Operation Redblock: 25 Years of Sobriety" tells the story of a successful program within CSX. Operation Redblock is a program that allows railroaders to mark off when they are called at a time when they are unfit for duty. CSX wanted to commemorate 25 years of success as well as look forward to the future, and did so with a new DVD that not only tells the stories of lives saved in the past, but also demonstrates the methods by which the program will continue to succeed in the future. Principle photography was conducted in New Orleans, Cleveland, Washington D.C. and Jacksonville. Over a dozen actors, a plethora of props and wardrobe were needed for the production which was produced by numerous Spectrum team members. Redblock was directed and edited by Jeff Tice who found the project not only rewarding creatively, but one that really makes a difference. “From both a creative and substantive perspective, it is one of the most satisfying projects I have ever been a part of. Working with Patrick Cokley of CSX made it so much easier to fulfill my vision which in turn was CSX’s vision!” said Tice.

The final product is being distributed on DVD as an interactive learning tool with multiple links, authored by Kyle Summerall of the Spectrum team.

 Click here to view excerpts of the video.

2009 BEGINS WITH NEW AD CAMPAIGN FOR FBC

Executive Producer Ty Wood, Jr. and Producer Deanne Carter from the Media Services Department of the Florida Baptist Convention sat down with the creative team at Spectrum Films to produce a television campaign for the New Year. The campaign entitled “PRAY” will promote prayer through inspirational sights and sounds to be viewed throughout Baptist Churches in Florida. Working with Senior Editor Stuart Neal and the graphics department consisting of Burton Staszko, Dan Darty and Effie Mitsios, the initial :90 second video was created using stock images, layered and rotoscoped to create a 3D camera illusion. The images were then set against a backdrop of bold music with thought provoking text. Appropriate to current affairs, the premiere spot focuses on the upcoming inauguration as well as issues that parishioners face on a daily basis. The Florida Baptist Convention desires for people find answers through prayer and asks that we as Americans pray for all our civic leaders- nationally and locally- this upcoming year.

Click here to view the video.

Spectrum Film’s Helps Capture the True Atmosphere of a Sodexo Catered Event

When Sodexo needed to show off their event dining and catering capabilities, they called upon Spectrum Films, Inc. to capture the moment.

Spectrum Films traveled to Hilton Head, South Carolina to film Sodexo’s Southeast Client Symposium. Sodexo invited many of their clients, including university presidents, to several days of informative speakers, beautiful scenery, and of course, great food. Spectrum Films was able to summarize the events of the week in a four and half minute music video edited by Andrew Watt. The video features the “Copper Chef Competition”, guest speaker highlights, and an array of beautifully composed shots of food and activities by the highly talented staff at Spectrum.

Sodexo now has a stylized marketing piece that helps them show their prospective clients their true potential. Next up….Sodexo is pitching its services to Georgia Tech and Spectrum has been asked to assist with the creation of some high energy video vignettes.



Shannon Miller Drops By Spectrum Films
Seven-time Olympic Medalist, Shannon Miller dropped by Spectrum Films for a photo shoot to promote an upcoming educational video Spectrum is producing for its subsidiary company, Linx Educational Publishing. The most decorated American gymnast in history will host the show on Goal Setting scheduled to film in June and be released nationally in October 2008. "Working with someone who has achieved what Shannon has in her career is a real honor for all of us. It was a fun day of shooting and we look forward to continually working with Shannon on projects in the future" said Nick Furris.



US Preventive Medicine Has Spectrum Traveling The US
The next great thing in healthcare, US Preventive Medicine, has Spectrum shooting HD across the country. Touchdown one day. Takeoff the next. April took us to New York, Texas, and Iowa. May is keeping pace. Our smokin' fast HD editors collaborate to meet diverse needs with super-quick turn around!

Spectrum continues CSXT Monthly Video
For CSX Transportation, a Fortune 500 company and one of the nation's top railroads, safety truly is a way of life.  But how do you instill safety mindedness throughout a company that spans 23 states?  Spectrum helps CSX and its 35,000+ employees stay focused on the core value of safety by producing a monthly safety message, called the Professional Railroader Focus.  This monthly show is disseminated across the CSX system.  Written, shot and produced entirely in-house, Spectrum is not just working to keep CSX employees safe, but we're helping protect the communities this class 1 railroad serves as well.


FirstAtlantic Bank: Branding Campaign
FirstAtlantic Bank, a locally headquartered financial institution in Jacksonville, Florida, chose Spectrum Films to assist in the creation of an image branding campaign. Founded by a group of successful likeminded business professionals, FirstAtlantic Bank has one goal in mind: To provide the Jacksonville area with better banking.

As a new and unknown financial institution, FirstAtlantic Bank sought a marketing relationship with a firm who understood and appreciated the goals and principles that the bank was founded upon. Spectrum Films, Inc. immediately took the vision of the founding members and translated it into action. Spectrum designed an image campaign involving traditional forms of advertising such as web and outdoor media to target a broad consumer base with creative concepts showcasing the personal approach to banking offered by FirstAtlantic Bank. Spectrum realized that with any new banking venture, there would be obstacles to overcome in order to break into the marketplace. Recognizing this, yet confident that FirstAtlantic offered a unique and refreshing style of banking to the consumer, Spectrum developed a very unique and stylized marketing book compiled of client testimonials and documentary styled photography about their experiences with FirstAtlantic Bank. The goal of the book was to show potential new customers in the area that business owners and community organizations similar to themselves have benefited from a superior combination of personal service and technology offered by FirstAtlantic Bank. Spectrum specifically designed this campaign with maximum longevity involved for the bank. This branding strategy will remain strong for several years.



U.S. Preventive Medicine
Spectrum Films recently partnered with U.S. Preventive Medicine (USPM) to record the 2008 UBS Global Health Service Conference. Chris Fey, Chief Executive Officer, USPM and Former Secretary of Health, Tommy Thompson announced the worldwide launch of the company, USPM. Spectrum Films played an integral role in the launch by documenting the presentation on high-def and encoding it for the world to view.

Adtec
Adtec has commissioned Spectrum Films to create a high-def, multi-screened presentation to highlight their newest technology at the NAB convention in mid-April in Los Vegas, Nevada. 

FBC Story
Staying on the cutting edge of ministry, 1st Baptist Church of Jacksonville has led the national trend of utilizing video to get the message out. And recently, Senior Pastor Dr. Mac Brunson turned to Spectrum to tell a very compelling story. While developing his 4 week series on Making Your Life Count, Dr. Brunson learned of a very heartfelt story within the congregation that would be the perfect illustration for the segment "Making Your Marriage Count." "I received a call from Communications Director Gina Ford, and immediately began to see the video in my mind as she spoke," said Producer/Director Gary Hackney. "It was the story of Robert and Jeannie Vest and their 60 year marriage, and a very unusual level of love and commitment."

Jeannie had to be put in a nursing home 5 years earlier due to severely advanced dementia. But Robert rises every morning at 4 a.m. to do his morning devotions, then takes a shuttle van and 2 buses so he can spend the day with his beloved Jeannie. Then after feeding her breakfast and lunch, reading to her, telling her how everyone is doing, he takes the 2 buses and shuttle back home. It's a 9 hour day, and he has done this every day for five years, even though there is no responsiveness from Jeannie.  "Dr. Brunson wanted to have a 4 minute video to end his sermon on devotion and dedication to marriage, and he saw this as a perfect illustration," said Hackney. "The story tells itself, but it was a labor of love to creatively guide it along."

Click here to see video

Spectrum Films finishes Stop Violence Against Elders - Interactive CD
Spectrum Films recently completed production of an interactive CD-ROM titled Stop Violence Against Elders. Spectrum worked with Nanci Newton of the Women’s Center of Jacksonville, and six county agencies to develop this training tool. It is designed to help law enforcement and social service agencies investigate and prosecute cases of sexual and physical violence against elders. The CD-ROM will be placed in every police squad car in Jacksonville, as well as detective’s and state attorney’s desktops, as an instant resource of information including statues, typical bruising patterns and other evidentiary characteristics unique to these crimes.  Click here to view a low-res photo.

Salvation Army DVD for Scott McRae Advertising Group
This new DVD will inform and educate viewers about the many services provided, the programs available, the rewards of being a volunteer, and how to donate to this caring organization that serves one in eight of our area residents.  Click here to view a low-res sample.



CSX Goes Interactive
CSX Railroad has moved into a new level of interactive communication. Safety is of utmost importance to CSX, so their latest DVD, “hand tool usage” has been created to demonstrate proper use of hand tools to all new employees. Click here to view a low-res sample.
Spectrum Films Gears Up
CARS, CARS, CARS…Spectrum has been shifting things into high gear producing car spots airing in Baltimore, Tampa, Gainesville and Jacksonville.



Florida Baptist Convention
Spectrum Films’ edit bays are busy creating multiple video segments for the Florida Baptist Convention. To be shown at the State Convention, the videos will be used to promote their various departments and programs.



Sodexho, USA
Spectrum produces corporate DVD “pitch” for Sodexho, USA to be used as part of presentation at Valdosta State University. Sodexho is the leading food and facilities management services company in North America.

SkyeTec DVD Near Completion
Spectrum nears completion of multi-link DVD for Jacksonville’s fastest growing company, SkyeTec.  Speaking to both builders and homeowners, this DVD will educate viewers about prevention and diagnosis of mold and moisture intrusion. SkyeTec is the premier indoor environment consulting firm in the country.